Archive for the ‘Miscellaneous’ Category

Mission

October 21 2010

Photo: J. Katz


post by Rachel Pastan

ICA has a new mission statement. I admit that doesn’t sound amazingly exciting, but give me a minute, because it is. Our old mission statement was about what we did in a literal kind of way: make exhibitions, organize programs, document what we do in publications. This new one is more exhilarating:

The Institute of Contemporary Art believes in the power of art and artists to inform and inspire. The ICA is free for all to engage and connect with the art of our time.

Before I started working at ICA, it hadn’t occurred to me that a museum needed a mission statement. Our new one is part of ICA’s new strategic plan. It hadn’t occurred to me that a museum needed a strategic plan either.

But of course, a museum is a business. We have a bottom line and salaries to pay and decisions to make about what kind of art to exhibit and how to publicize our program. We’re not quite the same kind of business as, say, a gallery—we’re a non-profit, and we’re part of a university, so we’re not about making money—but obviously we need to transport art and insure it and display it and get our beautiful catalogues designed and buy tamales to feed you when you come to our Free For All. ICA is free for all—we don’t charge admission. What we care about is that you come to see the art we’re excited about, and that you get excited about it too. Also, we want the artists we work with to have a good experience here: to feel their work is valued, and if possible to give a boost to their careers.

But it’s hard to do those things if everybody’s operating on their own. It’s useful to have a guiding vision that helps you remember what’s important, and to agree upon a set of priorities and specific activities to help you achieve what you want to achieve. ICA spent two years developing its new strategic plan, a process that involved staff, board members, other museums, members of the public, as well as an arts consulting firm, LaPlaca Cohen, which at first I thought was a woman with an exotic first name.

One of the themes I find myself coming back to again and again in this blog is the intersection between art and money, or art and business. With some notable exceptions (Warhol with his Factory, Murakami with his in-gallery boutiques), artists don’t usually approach their work with anything resembling a businesslike mindset. That, in fact, is partly why they have galleries, so someone else can take care of that money stuff for them.

That’s why it’s so important for museums to remember that we are businesses. We owe it to the artists we present to be responsible and strategic, to meet deadlines, to behave professionally, to interrogate our methods and evaluate our progress. Some of the specifics in our strategic plan don’t make for exciting reading: “Tactic 1.1.2.2: Gauge and operate at different speeds with time for long-term projects to develop, while accommodating short-range opportunities when they arise.” I do like this one, though: “Integrate new media channels, such as blogs, into the media pitch mix”!

Sometimes working at an art museum is really fun, but other times it’s more or less like working anywhere else. On those days—long, paperwork-heavy afternoons studded with meetings and deadlines—it’s good to remember what the point of it all is:

The Institute of Contemporary Art believes in the power of art and artists to inform and inspire. The ICA is free for all to engage and connect with the art of our time.

Come by and visit and see if you get inspired. If you do, tell us about it in the comments. It’s always great when someone tells you you’re accomplishing your mission.

Talk to the Boss

October 14 2010

Shannon Troweling
Photo: Casey Watson

post by Rachel Pastan

One of the most important invisible jobs at a museum is that of the preparator: the person who takes the art out of the crate it comes in and hangs it on the wall. Or, just as likely, dangles it from the ceiling, or lays it out on the floor, or puts it together out of the twenty pieces it came in. Preparators build walls to divide big spaces into smaller spaces, put up wallpaper, build pedestals, hang lights, make computers run video clips, and, perhaps most important of all, ensure that artists know their work is being well taken care of. The head preparator is the person who oversees all of it, orchestrating an infinity of details, staying on budget despite unforeseen obstacles, and making sure the show opens on time no matter what.

Last month, ICA’s long-time head preparator, Shannon Bowser, moved to New York to take a job at the New Museum. On one of her last days in Philadelphia, barely a week before ICA’s fall shows opened, she sat down with me and talked about the job, what she’d miss, and what she’ll remember.

There’s no training program for preparators. Shannon went to art school, where she studied sculpture, and she learned the preparator’s art on the job at her first gallery gig for Larry Becker Contemporary Art. She got hired on the ICA crew in 1999 and became head preparator a few years later when the position opened up. “We’ve never not been in time for opening,” she says, though sometimes they are sweeping out the last dust as the first visitors walk in.

What’s the most important thing a preparator needs to know?

“Take it slow when handling the art.” Indeed I never saw Shannon looking rushed or impatient, though surely she must have been sometimes. She never broke any art work, or was in charge when any art got broken, though she saw her share of that elsewhere.

What was the hardest project she had to build?

Fertilizers: Olin/Eisenman, in 2006, a huge installation that had to be built in two weeks from architectural blueprints—a new language for her.

She also told me about rehanging scores of small paintings by an artist who decided they were all hung a quarter inch too high. But when she talked about Barry Le Va, she got excited.

For the 2005 Barry Le Va survey, Accumulated Vision, ICA recreated a seminal work involving a lot of broken glass. A so-called scatter artist, Le Va would lay a big sheet of plate glass on the floor, and then he would pick up a sledge hammer and smash it. Then he’d do it again, and again. Then, the preparators got to do it.

Another Le Va piece involved shooting bullets (bullets!) into the gallery wall. A lot of permissions had to be gathered before this could happen, and the preparators didn’t get to pull the trigger, but they did get to do a lot of stuff to prepare the wall so that the integrity of the building wouldn’t be compromised. A cop was brought in, and he shot five times. “You can’t even describe how loud it was,” Shannon says. “It was physically thrilling.” After the show opened, La Va bought each crew member a bottle of champagne.

Like most preparators, Shannon is an artist herself. These days she works mostly in cast concrete and in watercolor, and she runs a custom fabrication business on the side. She showed most recently at Parlor Gallery in Lancaster last January, and you can see her beautiful sculpture and her custom furniture and doors at her website, www.shannonbowser.com.

ICA is a small museum, and our head preparator job is part-time. This is great for an artist in some ways and bad in others. I’m happy for Shannon that she’s working full-time at a big museum now, but I worry about her own art, where she’ll find the time for it. Of course, many of the artists whose work she hung over the years at ICA still had day jobs too. It takes a lot of energy, will, and persistence to live like that for as long as it takes to break through, for the few who do break through. This is just how it is, but it’s worth remembering.

At ICA we’ll remember Shannon for a long time. When I asked around the museum, these are a few things people said came to mind when they thought of her:

“Grace under pressure. Shannon always seemed very steady to me, even if installation was overwhelming and not steady. Nothing seemed too difficult.”

“It was to Shannon’s keen eye and calm demeanor that I would turn in those curatorial moments of installation indecision. As a sculptor, she had an artist’s affinity for objects in space and as a longtime colleague at ICA, she knew the galleries well. Of all the many installations we worked on, it was the Barry Le Va exhibition cemented our bond! The show was challenging–with bullets fired into the wall and major installations of Barry’s process art to realize and reconstruct—and Barry can be gruff. His admiration for Shannon and her crew, as shared by so many artists over the years, is one of ICA’s greatest tributes.”

“Her calm and her creativity.”

“Shannon can wrangle a team of men like nobody’s business.”

“I always told Shannon I could see her with her own show on HGTV. She is all about the details and fine craftsmanship, and of course cool sneaks and Tees! It’s amazing how on top of each project she was, always managing to be on budget without compromising the end product. She always had a calm way whether it was dealing with difficult vendors, or when it was getting close to an opening.”

“Six years ago we had several candidates for our Chief Preparator position. The job is an arduous one with many angles. At an art opening, Shannon Bowser sat next to me in a dark video room and told me, ‘I can do that job better than anyone.’ No one else being considered had said that to me, and at first it gave me pause. Here was a woman eager and driven to take on a job dominated by men. We gave her that chance, and she flourished. Our work at the ICA became instantly easier as she took command of the installations. Shannon often had uphill battles: colorful artists, skin-tight budgets, urgent deadlines, and working as a woman in a construction-oriented job. In too many instances to count, a contractor or artist would look me right in the eye and ask an important question about the installation. I would point to Shannon and say, “Talk to the boss.” Shannon loved that and was always able to quickly gain their confidence with her problem-solving and assured demeanor. After the first set of shows whose installation she oversaw, she turned to me at the opening dinner, held up her glass of wine, and said, ‘I told you I could do this job.’ I won’t forget that moment, or all of the other times Shannon made things fantastic at the ICA. We all miss her but wish her well in her big job in the Big Apple.”

So Many Amazing Ideas!

September 1 2010

Photo: Greenhouse Media

post by Rachel Pastan

What if you gave everyone who came into a museum a bell, and they wore it, and it rang as they wandered through the galleries?

What if you offered short, private concerts in the museum’s coat closet, for just two people at a time?

What if a museum offered plant vacations, where you could send your philodendron for a week of pampering: special water, poetry read aloud, intimate videos of pollination screened at midnight?

What if a museum hosted a lecture series, and each month you could get in free if you met a different random criterion: if you were a Virgo, or won a thumb wrestling match with a body builder, or could guess what a teenager had in her pocket?

These were some of the ideas tossed out by Mark Allen (an artist, educator, and founder of Machine Project in L.A.) and Adam Lerner (Director and Chief Animator of the Department of Structures and Fictions at the Museum of Contemporary Art, Denver) at a Philadelphia Exhibitions Initiative roundtable for the curatorial community last month—a truly fabulous presentation by two people who seem to breathe out good ideas as though they were air. Anyone who is reading this blog probably knows that this is a difficult time for museums, as it is for book publishers, orchestras, theaters, dance companies. Attendance is largely down, as is funding from both government and private sources. People’s leisure time is increasingly spent online, whether on Facebook or playing videogames or watching their favorite YouTube channel. Blah blah blah—that old story.

Yet, in direct opposition to these trends, real live people all over Los Angeles and Denver are getting themselves into cars and onto buses and using their feet to travel to the museums and galleries where Mark and Adam are, and once they get there they pay money to see—and participate in—art, art-making, and all kinds of fabulously wacky art programming. Adam’s tag-team lecture series Mixed Taste (two half-hour lectures on unrelated subjects, such as earth art and goat cheese, or Gertrude Stein and prairie dogs, with a combined Q&A at the end in which connections beautifully and serendipitously emerge) draw over 300 people each and sell out a month in advance. And while Mark claims that he would rather make something five people look at for a thousand minutes rather than something a thousand people look at for five minutes, he too is attracting a serious following for his programming.

Just sit in a room with these guys and you partly get it—the intensely creative, imaginative, topsy-turvy energy they send out is addictive. But this is not just a charisma thing. There are lessons here that can be learned by any institution interested in learning them.

For example: People are increasingly interested in experience-based programs rather than object-based programs.

Also: The way you frame what you’re doing matters. What you call things matters. Using humor draws people in. Being a little zany can help. As Adam says, “We create excitement through the trappings, but the trappings are not just trappings—they are part of the content.”

I know some of you are thinking this is just gimmicky, or that it detracts from the powerful experience art can offer, or that these jokers are merely pandering to the lowest common denominator. It seems to me, however, that what they are doing is exactly the opposite of that—that they are in fact trying to engage people who care more about substance and creativity than about the traditional formal accoutrements of the old-fashioned museum experience. That they are in fact trying to bring what you might call art to the entire experience of visiting a museum, not just to the authorized works that hang on the walls or stand on pedestals. That they are reaching for new forms of collaboration in which, in Mark’s words, “the voice of the institution and the voice of the artist blur together.”

Video excerpts from their talk can be viewed here.

Here at ICA we pride ourselves not only on our terrific exhibitions, but on inventive and thoughtful programming that helps connect the visitor to the art by way of experiences that are fun, memorable, enlightening, communal. I’ll never forget last year’s ecumenical celebration of spring with dogs in hats and deviled eggs and poetry, organized by artist Sarah McEneaney in the spirit of Maira Kalman; or Curator Jenelle Porter’s spectacular lecture on her show, Dance with Camera (complete with tons of video clips); or Tim Rollins joking with members of K.O.S. (Kids of Survival) in a way that enhanced rather than detracted from the life-and-death seriousness of their artistic and educational project.

This fall I’m looking forward to Art School Double Feature with curator Kate Kraczon and artist Matthew Ritchie (Wednesday, September 22); ICA’s first-ever Free For All, featuring the 2010 version of Ingrid Schaffner’s annual inquiry “What Is Contemporary?”, screen-printing by Print Liberation, and music by Reading Rainbow (Wednesday, September 29); and Jenelle Porter’s Travelogue series that will bring curators from all over the globe to talk about what’s going on in their backyards (the first lecture, on Wednesday, October 20, takes us to Vilnius, Lithuania—or rather, brings Vilnius to us).

In the meantime, a request. Please use the comment field below to tell us which ICA programs you’ve liked (or haven’t liked) in the past and why, and/or what kinds of programs you’d like to see us offer in the future. We’d be very grateful for your opinion.

ICA Mosaic

August 6 2010

ICA intern Charlotte Ickes with some of the many boxes she readied for the archives this summer. Photo: Carina Romano

post by Rachel Pastan

On days the museum is closed but the offices are open, you have to ring the doorbell if you want to get in. Some days it rings all day long, that bell: the mailman, the UPS guy, the FedEx guy, and the many interns who do so much of the heavy lifting here at ICA. Mostly they’re Penn grad students and undergrads, and they do everything from research to filing to helping plan and run events. They work in every department. Some of them have been here for years and know everything! If they all decided not to show up for work tomorrow, I suppose we wouldn’t actually close, but it would be a slow, dull, unproductive day.

Last week we had a lunch to thank them (that probably sounds fancier than it was—Mexican food around the conference room table), and I asked them to tell me something interesting they had done or learned about ICA this summer. Taken together, their answers make a nice snapshot of what goes on here—a kind of mosaic. Here are a few.

Sam (spent the summer resizing, organizing, and in many cases digitizing ICA’s old exhibition images for easy access): It’s interesting to see how many people you have to contact for a single show—artists, lenders, scholars, conservators. One exhibition will generate letters to maybe a hundred people! Also, I can now name every ICA show for the last ten years.

(***Actually, I didn’t write down what these people said word for word. Any errors, confusions, inelegant phrasings, embarrassing exclamation points, or slanderous remarks are entirely my own.)

Sara (going into her senior year at Penn; just elected head of her campus sketch comedy group): I’ve been sorting through the education files to get them ready for the archives, and I found a bunch of material on the controversy about ICA’s Robert Mapplethorpe show back in the eighties. I had no idea ICA was so involved in that! There were all kinds of petitions and statements from Penn in defense of the First Amendment.

Rachel (a graduate student at Penn’s School of Design and a competitive fencer): I’ve been going through the prints ICA offers for sale on the website, doing research about the artists and finding out how much their comparable work sells for. So far I’m at letter G.

Grace (writing her thesis at Penn on the representation of performance art in museums; has been reorganizing the ICA library): Sometimes great old letters fall out of books. And I got to pick the band for the ICA Free For All on September 29!

Lily (a rising senior at Moore College of Art majoring in curatorial studies and getting ready to start a zine): I learned how to make labels for the printer.

(I know Lily did lots of other stuff, too. But actually, if you can master labels on our printer, you can master the universe.)

Charlotte (a grad student at Penn writing her Masters thesis on two portraits of Pocahantas): For Summer Studio with Anthony Campuzano, I helped run the artists’ statement workshop, but it rained and hardly anyone showed up. I spent two hours working with this one guy! But I think we made his statement a little better. Also I spent a week with Anne Tyng [architect and subject of an upcoming ICA exhibition].

One of the interns who wasn’t at lunch was Carina Romano, a young professional photographer who spent the summer working in ICA’s marketing department, and who helped me out a lot with this blog. I don’t know what she’d say she did or learned this summer, but she certainly spruced up the look of Miranda. Thanks, Carina! Thank you Sara, Annika, Lily, Rashana, Sam! Thanks Grace, Rachel, Charlotte, Pericles, Seghen, Kristen! I hope you had fun, made an enduring connection to ICA, and got some good stories to entertain your friends.

Maybe consider sharing a story in the comments field below? Just between us?